{"id":8969,"date":"2022-12-27T08:00:27","date_gmt":"2022-12-27T08:00:27","guid":{"rendered":"https:\/\/adamchristing.com\/?p=8969"},"modified":"2023-08-10T17:29:37","modified_gmt":"2023-08-10T17:29:37","slug":"you-how-to-be-a-great-emcee","status":"publish","type":"post","link":"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/","title":{"rendered":"You &#8211; How To Be A Great Emcee"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/F6-cDcnEhrU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cIf you are looking for a helping hand\u2013 there\u2019s one at the end of your arm.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Yiddish proverb<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Nearly all 26 letters of this A-to-Z guide have been focused on the event, the audience, and how to please the meeting planner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this chapter, we will discuss the most important player of all: YOU. While it\u2019s true that you are not the star of the show, the <a href=\"https:\/\/adamchristing.com\/blog\/what-is-the-role-of-the-master-of-ceremonies\/\">role of master of ceremonies<\/a> is vital to the success of the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you are the glue that holds the entire program together. Without you, the event would fall apart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this chapter, I want to share nine things that you can do\/be before, during, and after the event to be the best emcee YOU can possibly be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we have talked about in previous chapters, the planning that goes into how you will approach and handle your role as event MC is essential. There are many things to consider and many decisions to be made in the days, weeks, or even months leading up to the big day. <\/span><\/p>\n<p><strong>Here are nine of the most important things to keep in mind prior to the event.\u00a0<\/strong><\/p>\n<p>See Related:\u00a0<a href=\"https:\/\/adamchristing.com\/blog\/x-factors-how-to-be-a-great-emcee\/\">X Factors &#8211; How To Be A Great Emcee<\/a><\/p>\n<h2><b>Before the Event<\/b><\/h2>\n<h3><b>#1. Your clothes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The way you dress not only creates an impression upon the audience, but it also affects the way you feel. This doesn\u2019t mean you have to wear brand-new clothes when you\u2019re emceeing an event. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wear clothes that are appropriate for the event and that make you feel great about yourself. You should feel comfortable <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">look professional.<\/span><\/p>\n<h3><b>#2. Your warmth<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A smile is all it takes to convey your warmth and excitement about the event you have been <a href=\"https:\/\/adamchristing.com\/hire-an-mc-for-corporate-events\/\">hired to emcee<\/a>. Dale Carnegie, who trains thousands of public speakers, once said, \u201cYour smile is a messenger of goodwill.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will be surprised how many positive comments you get when you simply smile at the beginning, throughout the middle, and at the end of your MC duties for an event. Shake out your nerves before the event by practicing your smile!<\/span><\/p>\n<h3><b>#3. Your joy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I had an acting coach once who was a superstar in her field. I asked her what her number one suggestion was that she gave to all great actors. She said to me, \u201cOh, that\u2019s simple. I tell them to experience joy even if they\u2019re doing something or presenting something that might be sad or challenging\u2013 to have joy that they get to be the one presenting it.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The audience will love what you\u2019re doing when <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> love it. <\/span><\/p>\n<h3><b>#4. Your preparedness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Have you noticed that we talk about this concept a lot? That\u2019s because it makes you look good when you know you know what you\u2019re talking about. At the risk of sounding repetitive, I want to reiterate how important it is <a href=\"https:\/\/medium.com\/@angela_74200\/4-powerful-benefits-to-being-prepared-dd0a84871aea\" target=\"_blank\" rel=\"noopener\">to be prepared<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t make the mistake of showing up to the venue without having done all your homework. As a representative of the company or organization that hired you, it is your job to cross all your T\u2019s and dot all your I\u2019s <\/span><i><span style=\"font-weight: 400;\">before <\/span><\/i><span style=\"font-weight: 400;\">the event.\u00a0<\/span><\/p>\n<h3><b>#5. Your experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to become a great MC is to emcee every event you possibly can. Whether these events are paid or for free, nothing takes the place of stage time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Malcolm Gladwell talks about the 10,000 hours you may need. You may not be able to put in 10,000 hours right away, but the more hours you do put in as a master of ceremonies, the more power you\u2019ll feel from your experience. Nothing can replace it!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h3><span style=\"font-weight: 400;\"><b>#6. Your mindset<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With everything you do, you are conveying to the audience not only how you feel about them, but how you feel about yourself. Your mindset needs to be this: <\/span><i><span style=\"font-weight: 400;\">I\u2019ve been invited to host this event and I\u2019m going to do a great job. I have been asked to be here for a reason, and I\u2019m lucky to be able to do it!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Your attitude affects everything you do, so take some time to mentally prepare yourself before you go on. Make sure you are in the right mindset before you step onto the stage.\u00a0<\/span><\/p>\n<h3><b>#7. Your willingness to serve<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This goes beyond just serving in your hosting capacity. It also includes looking for ways that you can be of service to the client, the organization, the meeting planner, and even the people who don\u2019t often get much applause\u2013 for example, the AV team, the catering team, and servers, et cetera. Your willingness to <a href=\"https:\/\/medium.com\/thrive-global\/the-importance-of-being-in-service-to-others-for-your-own-success-c1d7f5711b21\" target=\"_blank\" rel=\"noopener\">go the extra mile<\/a> to help everyone feel prepared will go a long way.\u00a0<\/span><\/p>\n<h3><b>#8. Your unique personality<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No one else on earth has your unique set of skills, your DNA, or your special qualities\u2013 so let them shine! As you get ready to emcee an event, it might be helpful to take a personal inventory of your favorite traits about yourself and figure out how you can use them to enhance your role as master of ceremonies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you have a lot more to bring to the table than you think, so look for positive ways you can put your unique spin on things.\u00a0<\/span><\/p>\n<h3><b>#9. Your background<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When Johnny Carson took over one of the longest-running television shows in history, <\/span><i><span style=\"font-weight: 400;\">The Tonight Show, <\/span><\/i><span style=\"font-weight: 400;\">Jack Parr said to him, \u201cYou\u2019ll use everything you ever learned.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same applies to you. Your educational background, your work background, your faith background, your hobbies, and your passions are all things you can draw on in preparation for your role as the event MC. Your myriad experiences are your greatest resource in getting ready to take the stage.\u00a0<\/span><\/p>\n<h2><b>During the Event<\/b><\/h2>\n<h3><b>#10. Your connection with the audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing I always want to do when I approach the event is to ask myself, \u201cHow can I best connect with this crowd?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be the way I dress or a certain phrase that I say, but mostly it\u2019s just my desire to feel a <a href=\"https:\/\/kristinecarlson.com\/heart-to-heart-connection\/\" target=\"_blank\" rel=\"noopener\">heart-to-heart connection<\/a> with them. Look for ways that you can connect with your audience during the event, and they will enjoy your work all the more.\u00a0<\/span><\/p>\n<h3><b>#11. Your sense of humor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be a clown to share the fun. Don\u2019t make the mistake of thinking you have to be a professional comedian. The emphasis here is on your unique sense of humor\u2013 and you\u2019ve got one! As long as it\u2019s appropriate, don\u2019t be afraid to laugh with your audience.\u00a0<\/span><\/p>\n<h3><b>#12. Your desire to involve attendees<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The more you can bring camaraderie to an event and engage your attendees, the better. This has been mentioned throughout this book for a simple reason: It matters. People want to feel included. They want to feel invested. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the event MC, part of your job is to give people the opportunity to be actively involved in what is happening. This will make the event both more meaningful and more memorable for them.\u00a0<\/span><\/p>\n<h3><b>#13. Your likability\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s the biggest secret to being likable? Liking others. When you like your audience first, they\u2019ll like you back. Try it!<\/span><\/p>\n<h3><b>#14. Your love for what you\u2019re doing<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019ll be honest with you\u2013 I don\u2019t love every single aspect of being a master of ceremonies. Things like the shuttles to and from airports and dealing with baggage and hotel check-ins can be a drag. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I do love <a href=\"https:\/\/greatergood.berkeley.edu\/article\/item\/if_you_want_to_be_happy_try_to_make_someone_else_happy#:~:text=%E2%80%9CMaking%20others%20happy%20is%20more,which%20is%20important%20for%20us.%E2%80%9D\" target=\"_blank\" rel=\"noopener\">bringing people joy<\/a>, and I love helping meeting planners fulfill their missions. What do you love about being an emcee? Love it even more, and the audience will know.\u00a0<\/span><\/p>\n<h3><b>#15. Your humility<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I want you to really understand this: Humility does not mean thinking poorly of yourself. It means that you lead from a sense of gratitude and service. Sometimes it means putting other people and things before yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also sometimes means continuing to put forth your best effort, even when you are tired and you don\u2019t necessarily feel like it. People can tell when you really care, and they will appreciate you for it.\u00a0<\/span><\/p>\n<h3><b>#16. Your ability to relax<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to make an audience feel relaxed when you yourself don\u2019t pause to take a deep breath before you go onstage. Continue to breathe deeply, in and out, in between presentations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are nervous, anxious, or even slightly agitated, the audience will pick up on it. Remember, you set the tone for the event. Your ability to relax will help you, the event host, make sure the program goes smoothly.<\/span><\/p>\n<h3><b>#17. Your conviction<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just like they say, a great message isn\u2019t taught\u2013 it\u2019s caught. Your conviction will be transferred to your listeners. Your goal is to have them believe what you believe, e.g.,<\/span><i><span style=\"font-weight: 400;\"> \u201cThis <\/span><\/i><i><span style=\"font-weight: 400;\">is<\/span><\/i><i><span style=\"font-weight: 400;\"> a wonderful organization.\u201d <\/span><\/i><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/pulse\/7-ways-your-enthusiasm-benefits-you-work-dr-j-thomas-smith?trk=articles_directory\" target=\"_blank\" rel=\"noopener\">Your enthusiasm<\/a> should be robust and contagious.<\/span><i><span style=\"font-weight: 400;\"> Remember,<\/span><\/i> <i><span style=\"font-weight: 400;\">if you\u2019re excited, they\u2019ll be excited.\u00a0<\/span><\/i><\/p>\n<h3><b>#18. Your fun side<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t confuse this with joke telling. This is about <\/span><i><span style=\"font-weight: 400;\">enjoyment<\/span><\/i><span style=\"font-weight: 400;\">. If you\u2019re having a great time, they will, too. When the time is right (when it\u2019s appropriate), let your playful side show. Have some fun with it!<\/span><\/p>\n<p>Bonus:\u00a0<a href=\"https:\/\/adamchristing.com\/blog\/welcome-wrap-up-how-to-be-a-great-emcee\/\">Welcome &amp; Wrap-Up &#8211; How To Be A Great Emcee<\/a><\/p>\n<h2><b>After the Event<\/b><\/h2>\n<h3><b>#19. Your friendliness with audience members<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It really goes back to what I hope you learned in kindergarten\u2013 make friends. I go out of my way to mingle with audience members whenever I have time, especially prior to an event kickoff. I want to learn names. I want to memorize faces. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want attendees rooting for me as I walk up to the platform. The more time you spend getting to know members of the audience, the more engaged in the event they will be.<\/span><\/p>\n<h3><b>#20. Your gratitude to the leaders and the event producer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the first things I do when I arrive at a venue is seek out the leaders and the event producer. I not only introduce myself, but I thank them sincerely for trusting me with their event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will likely have already spoken to these people on the phone in the days or weeks leading up to the event, but you still want to make a good in-person impression and establish a <a href=\"https:\/\/www.monster.com\/career-advice\/article\/improve-quality-of-your-networking\" target=\"_blank\" rel=\"noopener\">solid working relationship<\/a> with them.\u00a0<\/span><\/p>\n<h3><b>#21. Your forward thinking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s tempting to think only about this particular event that you\u2019re hosting. Forward-thinking means being concerned about how this event will impact the organization in the days, weeks, months, and even years after it happens. Your goal is to create lasting memories that reflect the many positive qualities of the organization that hired you.<\/span><\/p>\n<h3><b>#22. Your feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You never want to force your feedback on the event organizers. What I like to say at the conclusion of the event, in private conversations with the leaders and meeting planner, is something like this: <\/span><i><span style=\"font-weight: 400;\">\u201cMelanie thank you so much for having me here. I would love to share my thoughts with you in an email or a phone call with you in the next week. Would that be helpful?\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This shows them that you care enough to follow up, but you\u2019re not being pushy about it. The point here is to offer your feedback but give them the option to decline it.\u00a0<\/span><\/p>\n<h3><b>#23. Your ongoing communication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Remember that the purpose of emceeing an event from your perspective is not just to have a \u201cgig,\u201d but to develop an ongoing business relationship with the buyer and\/or event organizer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like in any good relationship, it requires more than once-a-year communication. Remember these wonderful people that you\u2019ve just worked with and send them birthday cards, holiday greetings, updates on what you\u2019re doing, and articles that might be of help to them. Look for ways you can continue to bring value by staying in touch.<\/span><\/p>\n<h3><b>#24. Your recommendations for next time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What I mean here specifically is that you want to be thinking about how you can position yourself as a helpful advisor to them. Can you <a href=\"https:\/\/adamchristing.com\/hire-funny-keynote-motivational-speakers\/\">recommend keynote speakers<\/a> they might not know about? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any good suggestions for venues, videos, or books? Do you have any other recommendations that might make their next meeting an even bigger hit (besides you emceeing again, of course)?\u00a0<\/span><\/p>\n<h3><b>#25. Your being a part of the team<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As I\u2019ve mentioned elsewhere in this time, the best compliment you can get is, \u201cHey, how long have you worked with us?\u201d When you get this compliment, it means that you have made people on and off stage feel like you are part of their organization.<\/span><\/p>\n<h3><b>#26. Your professionalism<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These days, showing up early, doing your homework, and caring make all the difference. Your professionalism will make you stand out. Never compromise when it comes to doing great work, <\/span><i><span style=\"font-weight: 400;\">even when it means doing more than you are paid to do<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>#27. Your value<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I saved perhaps the most important thing for last. If you continually think about ways you can bring value to the audience, value to the organization, and value to the meeting planner, you will be\u2026invaluable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to becoming a great event MC is the person you see right in the mirror. So, invest in yourself. Invest in your appearance. Most of all, invest your heart in the work of hosting. You\u2019ll be so glad you did!<\/span><\/p>\n<p>Keep Reading:\u00a0<a href=\"https:\/\/adamchristing.com\/blog\/how-to-be-witty\/\">Zingers! &#8211; How To Be A Great Emcee<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2014<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This is an excerpt from<\/span><\/i><a href=\"https:\/\/adamchristing.com\/\"> <i><span style=\"font-weight: 400;\">Adam Christing<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u2018s forthcoming book, \u201cHow To Be A Great Emcee: The A to Z Guide to Hosting Events\u201d by America\u2019s #1 Master of Ceremonies. Follow along as new chapters get posted to this blog category each week.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you are looking for a helping hand\u2013 there\u2019s one at the end of your arm.\u201d -Yiddish proverb Nearly all 26 letters of this A-to-Z guide have been focused on the event, the audience, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[45,86,92,73],"class_list":{"0":"post-8969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-be-a-great-emcee","8":"tag-corporate-mc","9":"tag-event-emcee","10":"tag-how-to-be-a-great-emcee","11":"tag-professional-emcee"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You - How To Be A Great Emcee | Adam Christing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You - How To Be A Great Emcee | Adam Christing\" \/>\n<meta property=\"og:description\" content=\"\u201cIf you are looking for a helping hand\u2013 there\u2019s one at the end of your arm.\u201d -Yiddish proverb Nearly all 26 letters of this A-to-Z guide have been focused on the event, the audience, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/\" \/>\n<meta property=\"og:site_name\" content=\"Adam Christing\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-27T08:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T17:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/11\/you-how-to-be-a-great-emcee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Christing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Christing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/\",\"url\":\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/\",\"name\":\"You - How To Be A Great Emcee | Adam Christing\",\"isPartOf\":{\"@id\":\"https:\/\/adamchristing.com\/#website\"},\"datePublished\":\"2022-12-27T08:00:27+00:00\",\"dateModified\":\"2023-08-10T17:29:37+00:00\",\"author\":{\"@id\":\"https:\/\/adamchristing.com\/#\/schema\/person\/b8d14707474924ab57c03fa58ae2dce4\"},\"breadcrumb\":{\"@id\":\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adamchristing.com\/blog\/you-how-to-be-a-great-emcee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adamchristing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"You &#8211; 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