{"id":8164,"date":"2022-07-06T08:00:51","date_gmt":"2022-07-06T08:00:51","guid":{"rendered":"https:\/\/adamchristing.com\/?p=8164"},"modified":"2022-07-18T14:18:03","modified_gmt":"2022-07-18T14:18:03","slug":"how-to-get-corporate-sponsorship-for-an-event","status":"publish","type":"post","link":"https:\/\/adamchristing.com\/blog\/how-to-get-corporate-sponsorship-for-an-event\/","title":{"rendered":"How to Secure Corporate Sponsorships in 4 Simple Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Securing sponsorships can seem confusing and intimidating. But fear not! I&#8217;m about to break down exactly how to get the event sponsors you need.<\/span><\/p>\n<p>See Related:\u00a0<a href=\"https:\/\/adamchristing.com\/blog\/how-to-prepare-for-a-business-meeting\/\">How to Prepare for a Business Meeting in 4 Easy Steps<\/a><\/p>\n<h2><b>What Are Corporate Sponsors?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start off with the basics, shall we? <\/span><span style=\"text-decoration: underline;\"><i><span style=\"font-weight: 400;\">What are corporate sponsors?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, <\/span><span style=\"text-decoration: underline;\"><b>corporate sponsors are businesses that give valuable support to your event<\/b><\/span><span style=\"font-weight: 400;\">. In return, they usually receive publicity that will support their own company.<\/span><\/p>\n<p><b>Let&#8217;s break down a few types of event sponsors:<\/b><\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Financial Sponsors<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Financial sponsors are the most common. They <\/span><span style=\"text-decoration: underline;\"><b>give money to event planners<\/b><\/span><span style=\"font-weight: 400;\"> in exchange for a benefit, such as publicity at the event.<\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><b>In-Kind Sponsors<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In-kind sponsors <\/span><span style=\"text-decoration: underline;\"><b>offer something of value to the event planner that is not money<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">.<\/span> Perhaps they donate use of a venue, catering, or merchandise for prizes. In exchange, they would receive the same coveted publicity as financial sponsors would.<\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Media Sponsors<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Media sponsorships <\/span><span style=\"text-decoration: underline;\"><b>offer publicity to the event<\/b><\/span><span style=\"font-weight: 400;\">. This may take the form of news coverage, newspaper advertisements, social media posts, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media sponsors are a good idea for those who may not have the budget for effective advertising.<\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Promotional Sponsors<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the world of<\/span> <a href=\"https:\/\/nealschaffer.com\/top-instagram-influencers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencers<\/span><\/a><span style=\"font-weight: 400;\">, promotional sponsorships are fairly easy to come by. They <\/span><span style=\"text-decoration: underline;\"><b>promote your event to their fanbase or platform<\/b><\/span> <span style=\"font-weight: 400;\">in exchange for money, free goods, and\/or publicity.<\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Local Businesses<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to sponsorships, you may see organizations and businesses collaborating with highly established companies.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>There is nothing wrong with this, but I encourage you to remember local companies. Why?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking a local business owner to collaborate demonstrates your commitment to the local community.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investing in each other is a financial service to your community, as well as a morale booster.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Can your favorite local restaurants do the catering? Can the print shop around the corner create the invitations and flyers? Can you bring in a local master of ceremonies?<\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8171\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/sponsor-and-host-shake-hands-and-agree-to-work-together-on-related-events.jpg\" alt=\"Sponsor and host shake hands and agree to work together on related events\" width=\"1350\" height=\"900\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/sponsor-and-host-shake-hands-and-agree-to-work-together-on-related-events.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/sponsor-and-host-shake-hands-and-agree-to-work-together-on-related-events-300x200.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/sponsor-and-host-shake-hands-and-agree-to-work-together-on-related-events-1024x683.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/sponsor-and-host-shake-hands-and-agree-to-work-together-on-related-events-768x512.jpg 768w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/sponsor-and-host-shake-hands-and-agree-to-work-together-on-related-events-900x600.jpg 900w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>Remember, You Can Have Multiple Sponsors for an Event<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, a company will want to be the main sponsor for the entire event. That probably means their name will be part of the event title.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, their logo will be splashed across all of the event merch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn&#8217;t mean you can&#8217;t have more, lower-tier sponsors. <\/span><span style=\"text-decoration: underline;\"><b>There are lots of businesses who won&#8217;t be able to give ample financial support but would still like to be involved.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, as we go on, be thinking about the ways, large <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> small, that sponsors can support you.<\/span><\/p>\n<h2><b>Why Solicit Corporate Sponsorships?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s no question that it takes work to secure corporate sponsorships. But I promise, there are many potential benefits to bringing an event sponsor on board.<\/span><\/p>\n<h3><b>Kick your event promotion into high gear<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When businesses invest in your event as sponsors, <\/span><b><span style=\"text-decoration: underline;\">they become invested in its success<\/span>.<\/b><span style=\"font-weight: 400;\"> The more people who attend your event, the more people who will learn about <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> business too!<\/span><\/p>\n<h3><b>Here&#8217;s an example:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A<\/span> <a href=\"https:\/\/www.sugarfina.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gourmet candy shop<\/span><\/a><span style=\"font-weight: 400;\"> has agreed to sponsor your charity&#8217;s annual 5K (hooray!). They are invested in this race being a successful event! So, they:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put <\/span><b>flyers<\/b><span style=\"font-weight: 400;\"> all over their shop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post<\/b><span style=\"font-weight: 400;\"> about it on their social media pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer <\/span><b>discounts<\/b><span style=\"font-weight: 400;\"> to candy buyers who sign up for the race<\/span><\/li>\n<\/ul>\n<p><b><span style=\"text-decoration: underline;\">It&#8217;s a win win situation, really<\/span>.<\/b><span style=\"font-weight: 400;\"> You <a href=\"https:\/\/adamchristing.com\/hire-an-mc-for-corporate-events\/\">have your corporate emcee<\/a> promote the corporate sponsor at your event, and they promote your event (and, therefore, you!).<\/span><\/p>\n<h3><b>Now that you&#8217;ve mastered the <\/b><b><i>why<\/i><\/b><b> of corporate sponsors, let&#8217;s delve into the <\/b><b><i>how<\/i><\/b><b>!<\/b><\/h3>\n<h2><b>How to Secure Event Sponsorship #1: Understand Your Target Audience<\/b><\/h2>\n<p><a href=\"https:\/\/adamchristing.com\/blog\/why-is-it-important-to-know-to-your-target-audience\/\"><span style=\"font-weight: 400;\">I&#8217;ve delved into target audiences before<\/span><\/a><span style=\"font-weight: 400;\">, but their importance cannot be understated!<\/span><\/p>\n<p><b><span style=\"text-decoration: underline;\">Your target audience are the people you want your marketing efforts to reach<\/span>.<\/b><span style=\"font-weight: 400;\"> They should have a connection to your mission &#8211; it makes <\/span><i><span style=\"font-weight: 400;\">sense<\/span><\/i><span style=\"font-weight: 400;\"> for you to want them at your event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/adamchristing.com\/blog\/event-host\/\">Hosting a fundraising event<\/a> for the local<\/span> <a href=\"https:\/\/www.aspca.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ASPCA<\/span><\/a><span style=\"font-weight: 400;\">? Your target market will probably include current and potential pet adopters, and animal rights activists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planning a series of nonprofit events aimed at getting kids to go outside and play more often? Your event audience may include parent sports coaches, after-school programs, and local PTAs.<\/span><\/p>\n<h3><b>Find sponsors who share your event goals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Identifying your target market will help you make personal, specific asks to potential sponsors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can approach sponsors who cater to a similar audience. They will be more inclined to participate because <\/span><span style=\"text-decoration: underline;\"><b>your event attendees are their potential clients<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8170\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/key-decision-makers-for-an-event-discuss-sponsorship-for-their-next-event.jpg\" alt=\"Key decision makers for an event discuss sponsorship for their next event\" width=\"1350\" height=\"799\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/key-decision-makers-for-an-event-discuss-sponsorship-for-their-next-event.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/key-decision-makers-for-an-event-discuss-sponsorship-for-their-next-event-300x178.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/key-decision-makers-for-an-event-discuss-sponsorship-for-their-next-event-1024x606.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/key-decision-makers-for-an-event-discuss-sponsorship-for-their-next-event-768x455.jpg 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>How to Secure Event Sponsorship #2: Identify What You Have to Offer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Listen, we would love for a corporate sponsor to help out of the kindness of their heart. But realistically, there usually needs to be something in it for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what sponsorship benefits can you offer?<\/span><\/p>\n<h3><b>All things social media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that<\/span> <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/social-media-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noopener\"><b>200 million Instagrammers visit a business profile every day?<\/b><\/a><span style=\"font-weight: 400;\"> Needless to say, exposure via social media posts can be invaluable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer potential sponsors <\/span><span style=\"text-decoration: underline;\"><b>major air time<\/b><\/span><span style=\"font-weight: 400;\"> on your social media channels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have their team do day-long &#8220;takeovers&#8221; of your TikTok and Instagram accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post videos of your organization or company using their products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create stories with a &#8220;swipe up&#8221; option to take followers to the sponsor&#8217;s website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t have a huge following right now, still make use of those social media platforms! You&#8217;d be surprised at what consistent posting and exciting content can do.<\/span><\/p>\n<h3><b>Branding, branding, and more branding<\/b><\/h3>\n<p><b><span style=\"text-decoration: underline;\">The things we see can seep into our brains subconsciously<\/span>.<\/b><span style=\"font-weight: 400;\"> If the sponsor&#8217;s logo is on all of your event materials, consumers will remember it.<\/span><\/p>\n<p><b><span style=\"text-decoration: underline;\">This is why brand exposure is so important<\/span>.<\/b><span style=\"font-weight: 400;\"> Think about it: are you more likely to use a service you&#8217;ve never heard of? Or one you&#8217;ve seen advertised prominently with trusted sources?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer to <\/span><span style=\"text-decoration: underline;\"><b>put the sponsor&#8217;s logo on just about every part of your upcoming event<\/b><b>:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Print marketing<\/b><span style=\"font-weight: 400;\"> (flyers, billboards, newspaper ads, social media posts, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Merchandise<\/b><span style=\"font-weight: 400;\"> (T-shirts, baseball caps,<\/span> <a href=\"https:\/\/www.foodandwine.com\/lifestyle\/best-koozies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">koozies<\/span><\/a><span style=\"font-weight: 400;\">, keychains, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make them part of the <\/span><b>event name<\/b><span style=\"font-weight: 400;\"> itself (i.e. &#8220;The Pepsi Superbowl Halftime Show&#8221;)<\/span><\/li>\n<\/ul>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8167\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/colleagues-talk-on-video-chat-about-how-to-secure-event-sponsorship-in-a-timely-manner.jpg\" alt=\"Colleagues talk on video chat about how to secure event sponsorship in a timely manner\" width=\"1350\" height=\"900\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/colleagues-talk-on-video-chat-about-how-to-secure-event-sponsorship-in-a-timely-manner.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/colleagues-talk-on-video-chat-about-how-to-secure-event-sponsorship-in-a-timely-manner-300x200.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/colleagues-talk-on-video-chat-about-how-to-secure-event-sponsorship-in-a-timely-manner-1024x683.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/colleagues-talk-on-video-chat-about-how-to-secure-event-sponsorship-in-a-timely-manner-768x512.jpg 768w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/colleagues-talk-on-video-chat-about-how-to-secure-event-sponsorship-in-a-timely-manner-900x600.jpg 900w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>Perks for company&#8217;s employees<\/b><\/h3>\n<p><span style=\"text-decoration: underline;\"><b>What does your organization or business do?<\/b><\/span><span style=\"font-weight: 400;\"> Can you perform that service pro bono for the sponsors&#8217; employees?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the most fun sponsor incentives because it strengthens your relationship. By sharing what you do with each other, <\/span><b><span style=\"text-decoration: underline;\">you essentially become each other&#8217;s customers<\/span>.<\/b><span style=\"font-weight: 400;\"> And word of mouth is extremely powerful as a marketing tool.<\/span><\/p>\n<h4><b>Consider these ideas for your event sponsorship packages:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nonprofit animal shelters can offer sponsor employees a free day of fuzzy<\/span> <a href=\"https:\/\/www.mayoclinic.org\/healthy-lifestyle\/consumer-health\/in-depth\/pet-therapy\/art-20046342\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">animal therapy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theaters can offer sponsor employees free season tickets and backstage passes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Science centers can offer sponsor employees a free family day at the center<\/span><\/li>\n<\/ul>\n<h3><b>Consider Your Event Budget<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ideally, the perks one receives for corporate sponsorship come at <\/span><span style=\"text-decoration: underline;\"><b>no cost to you<\/b><\/span><span style=\"font-weight: 400;\">. Sometimes, however, you&#8217;ll find yourself in the position of spending money to make more money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may need to pay your staff overtime to lead activities for sponsor employees. This is an expense, but will it be a worthwhile investment in a longstanding partnership?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider that question when solidifying sponsorship perks.<\/span><\/p>\n<h2><b>How to Secure Event Sponsorship #3: Research Potential Sponsors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand your audience and what you have to offer, it&#8217;s time to find those sponsors!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be the most daunting part of the process. Where should you start looking for sponsors for an event?\u00a0<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Ask yourself these questions to find the answer:<\/b><\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8172\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-colleagues-in-city-office-sit-at-desk-and-discuss-event-sponsorship.jpg\" alt=\"Two colleagues in city office sit at desk and discuss event sponsorship\" width=\"1350\" height=\"901\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-colleagues-in-city-office-sit-at-desk-and-discuss-event-sponsorship.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-colleagues-in-city-office-sit-at-desk-and-discuss-event-sponsorship-300x200.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-colleagues-in-city-office-sit-at-desk-and-discuss-event-sponsorship-1024x683.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-colleagues-in-city-office-sit-at-desk-and-discuss-event-sponsorship-768x513.jpg 768w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-colleagues-in-city-office-sit-at-desk-and-discuss-event-sponsorship-900x600.jpg 900w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>Who are your ideal sponsors?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Grab a piece of paper &#8211; let&#8217;s do some brainstorming.<\/span><\/p>\n<h4><span style=\"text-decoration: underline;\"><b>Who would be your perfect sponsor? Ask yourself:<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What would they bring to the table (money, in-kind materials, advertising prowess, social influence?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they have a grand sphere of influence or a concentrated, local following?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they looking for an ongoing partnership?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they an industry leader who could inspire other companies to work with you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a plethora of ways for you to collaborate, beyond your commonplace sponsorship?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you have dreamt up your ideal sponsors, let&#8217;s make those dreams a reality!<\/span><\/p>\n<h3><b>Who matches your mission statement?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Remember when we talked about target audiences? Think of sponsors in a similar way:<\/span><\/p>\n<p><b><span style=\"text-decoration: underline;\">Sort of like dating, the idea is to find a great match<\/span>.<\/b><span style=\"font-weight: 400;\"> If you and your sponsor have <a href=\"https:\/\/adamchristing.com\/blog\/why-are-company-values-important\/\">shared values<\/a> and similar audiences, then good news!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are that a partnership will be lucrative for the both of you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you are acting as <a href=\"https:\/\/adamchristing.com\/hire-an-mc-for-corporate-events\/\">a fundraising event emcee<\/a> to raise money for new school art supplies.\u00a0<\/span><\/p>\n<p><b>My advice?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Look for sponsors whose missions also focus on bringing the arts to children. Maybe it&#8217;s a local graphic design studio. A children&#8217;s museum. The neighborhood arts council.<\/span><\/p>\n<h3><b>Who are your past sponsors?<\/b><\/h3>\n<p><b><span style=\"text-decoration: underline;\">A past sponsor is a potential sponsor<\/span>.<\/b><span style=\"font-weight: 400;\"> If a company has supported your business or organization in the past, ask them again!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe a boutique marketing agency gave you a cost effective media sponsorship last year. Ask if they&#8217;d like to step up for similar events this year. Maybe increase their perks for loyalty and throw in three extra posts on your Instagram grid.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Consistency and respect are the key to long-term business relationships.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay in touch with your past sponsors year-round. Support their business on your own time. This builds trust and will make them that much more likely to sponsor your event.<\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8169\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/host-presents-sponsorship-pitch-to-business-owner-for-next-event.jpg\" alt=\"Host presents sponsorship pitch to business owner for next event\" width=\"1350\" height=\"901\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/host-presents-sponsorship-pitch-to-business-owner-for-next-event.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/host-presents-sponsorship-pitch-to-business-owner-for-next-event-300x200.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/host-presents-sponsorship-pitch-to-business-owner-for-next-event-1024x683.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/host-presents-sponsorship-pitch-to-business-owner-for-next-event-768x513.jpg 768w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/host-presents-sponsorship-pitch-to-business-owner-for-next-event-900x600.jpg 900w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>How to do the research:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have more resources at your disposal than you think. Here are my tips for starting your sponsor research:<\/span><\/p>\n<h4><b>Connection Mining<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Grab your chisel and head to the board room! If your own company has a board, <\/span><span style=\"text-decoration: underline;\"><b>let them know what you are looking for.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Board members are used to fostering connections. Chances are, they will have a few companies in mind for you to approach. Maybe a board member will even make the introduction or the ask for you!<\/span><\/p>\n<h4><b>The Chamber of Commerce<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Most chambers of commerce list local businesses on their websites. <\/span><span style=\"text-decoration: underline;\"><b>You may think you know every business in town, but you probably don&#8217;t!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head to their website and see if you can find more sponsors with similar missions to yours.<\/span><\/p>\n<h4><b>Get Your Followers Involved<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Set up a Questions feature on your Instagram story letting followers know what you&#8217;re looking for. Let them respond with any ideas or connections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cast the net wide! You may catch a champion bass in the most unlikely of places.<\/span><\/p>\n<h4><b>Get Your Internet Search On<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When you&#8217;ve exhausted your interpersonal resources, it&#8217;s time to hit the internet! Search for large corporations who regularly take sponsorship proposals. Be sure to <\/span><span style=\"text-decoration: underline;\"><b>pay attention to deadlines<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; and if one has passed, <\/span><span style=\"text-decoration: underline;\"><b>mark your calendar for next year!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also find new sponsors in grantors. Search for funds that support missions like yours and don&#8217;t be shy &#8211; apply!<\/span><\/p>\n<p>Bonus:\u00a0<a href=\"https:\/\/adamchristing.com\/blog\/what-are-team-building-skills\/\">7 Team Building Skills That Will Have Your Team Running Like a Well-Oiled Machine<\/a><\/p>\n<h2><b>How to Secure Event Sponsorship #4: Build and Distribute a Sponsorship Proposal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Okay. You&#8217;ve curated a well-researched list of potential sponsors. That was just the beginning!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it&#8217;s time to get ready for your big ask. But you need to be prepared &#8211; <\/span><span style=\"text-decoration: underline;\"><b>before you approach sponsors, you must create a sponsorship proposal.<\/b><\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8173\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-event-planners-talk-to-event-sponsor-over-video-chat-in-sunny-office.jpg\" alt=\"Two event planners talk to event sponsor over video chat in sunny office\" width=\"1350\" height=\"900\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-event-planners-talk-to-event-sponsor-over-video-chat-in-sunny-office.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-event-planners-talk-to-event-sponsor-over-video-chat-in-sunny-office-300x200.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-event-planners-talk-to-event-sponsor-over-video-chat-in-sunny-office-1024x683.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-event-planners-talk-to-event-sponsor-over-video-chat-in-sunny-office-768x512.jpg 768w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/two-event-planners-talk-to-event-sponsor-over-video-chat-in-sunny-office-900x600.jpg 900w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>What is a sponsorship proposal?<\/b><\/h3>\n<p><span style=\"text-decoration: underline;\"><b>A sponsorship proposal is basically an informational packet explaining why businesses should sponsor your event.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are essentially putting your sponsorship pitch into writing. There are templates you can find online, but be sure to answer the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are you? (What is your organization or business and what do you do?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What makes you special within your field?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why would sponsoring you benefit the company you are approaching?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What sponsorship opportunities are available?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What perks are included in each sponsorship package?<\/span><\/li>\n<\/ul>\n<h3><b>Share eye-catching statistics<\/b><\/h3>\n<p><span style=\"text-decoration: underline;\"><b>Capture the attention of a potential sponsor with numbers.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about past events you&#8217;ve hosted:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What was the event <\/span><span style=\"text-decoration: underline;\"><b>ROI (return on investment)<\/b><\/span><span style=\"font-weight: 400;\"> for your sponsors? For you? If you have a great ROI track record, that is an excellent selling point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share <\/span><span style=\"text-decoration: underline;\"><b>attendee data<\/b><\/span><span style=\"font-weight: 400;\"> from past events. What <\/span><span style=\"text-decoration: underline;\"><b>demographics<\/b><\/span><span style=\"font-weight: 400;\"> do you usually reach? Are they the same people your potential sponsor wants to reach? Attendee data can really sell your pitch.<\/span><\/li>\n<\/ul>\n<h3><b>Collaborate creatively<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make your proposal unique from others by <\/span><b><span style=\"text-decoration: underline;\">offering the sponsor flexibility<\/span>.<\/b><span style=\"font-weight: 400;\"> Communicate that you want to collaborate with them to design the most worthwhile sponsorship for you both.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>What is most important to the sponsor?<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they want a free booth at your event and get face-to-face contact with attendees?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would they like event related freebies to distribute to their staff?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they want to see the sponsor&#8217;s brand on flyers all across town?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is their social media performance slacking? Do they want the sponsor&#8217;s content reposted on your pages?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Personalization and tailoring will mean a lot to your potential sponsors. <\/span><span style=\"text-decoration: underline;\"><b>It will also help you build longevity.<\/b><\/span><\/p>\n<h3><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8168\" src=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/event-host-tells-sponsor-about-the-benefits-of-working-together.jpg\" alt=\"Event host tells sponsor about the benefits of working together\" width=\"1350\" height=\"900\" srcset=\"https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/event-host-tells-sponsor-about-the-benefits-of-working-together.jpg 1350w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/event-host-tells-sponsor-about-the-benefits-of-working-together-300x200.jpg 300w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/event-host-tells-sponsor-about-the-benefits-of-working-together-1024x683.jpg 1024w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/event-host-tells-sponsor-about-the-benefits-of-working-together-768x512.jpg 768w, https:\/\/adamchristing.com\/wp-content\/uploads\/2022\/07\/event-host-tells-sponsor-about-the-benefits-of-working-together-900x600.jpg 900w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/>Now it&#8217;s time to approach the sponsors<\/b><\/h3>\n<p><span style=\"text-decoration: underline;\"><b>Once your proposal is complete, it&#8217;s time to distribute!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the sponsor, it may be better to email the packet and follow up with a phone call. Or, you may benefit from heading to the business itself and pitching in person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My advice is to keep your mission at the heart of your pitch. Highlight the ways a sponsorship would benefit the company you are approaching. And always lead with gratitude.<\/span><\/p>\n<h2><b>You&#8217;re Ready!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After reading this, I hope you feel ready to navigate the process of finding event sponsorships. Let&#8217;s recap the 5 steps to securing event sponsors for all of your future events!<\/span><\/p>\n<p><b>#1: Understand your target audience.<\/b><\/p>\n<p><b>#2: Identify what you have to offer.<\/b><\/p>\n<p><b>#3: Research prospective sponsors.<\/b><\/p>\n<p><b>#4: Build and distribute a sponsorship proposal.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can do this!<\/span><\/p>\n<p>Keep Reading:\u00a0<a href=\"https:\/\/adamchristing.com\/blog\/what-is-productivity-in-the-workplace\/\">How to Maximize Workplace Productivity Without Burning Out Your Team<\/a><\/p>\n<p>\u2014<\/p>\n<p><em><a href=\"https:\/\/adamchristing.com\/\">Adam Christing<\/a>\u00a0has been called \u201cThe Tom Brady of emcees.\u201d He has hosted more than 1,000\u00a0<a href=\"https:\/\/adamchristing.com\/hire-an-mc-for-corporate-events\/\">company meetings<\/a>,\u00a0<a href=\"https:\/\/adamchristing.com\/hire-funny-keynote-motivational-speakers\/\">special events<\/a>,\u00a0<a href=\"https:\/\/adamchristing.com\/corporate-comedian-entertainer\/\">gala celebrations<\/a>, and more. He is the\u00a0<a href=\"https:\/\/adamchristing.com\/author\/\">author of several books<\/a>\u00a0and founder of\u00a0<a href=\"https:\/\/cleancomedians.com\/hire-a-master-of-ceremonies\/\">CleanComedians.com<\/a>.<\/em>\u00a0<em>For more event tips, follow Adam Christing on\u00a0<a href=\"https:\/\/www.instagram.com\/adamchristing\/?hl=en\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/AdamChristing\/\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.pinterest.com\/adamchristing\/\">Pinterest<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/adam-christing\">LinkedIn<\/a>, and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Ide5OJTq4VE\">YouTube<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Securing sponsorships can seem confusing and intimidating. But fear not! I&#8217;m about to break down exactly how to get the event sponsors you need. See Related:\u00a0How to Prepare for a Business Meeting in 4 Easy&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,44],"tags":[98,115,45,121],"class_list":{"0":"post-8164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate-mc","8":"category-post","9":"tag-corporate-entertainment","10":"tag-corporate-event","11":"tag-corporate-mc","12":"tag-corporate-sponsorship"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Secure Corporate Sponsorships in 4 Simple Steps | Adam Christing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adamchristing.com\/blog\/how-to-get-corporate-sponsorship-for-an-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Secure Corporate Sponsorships in 4 Simple Steps | Adam Christing\" \/>\n<meta property=\"og:description\" content=\"Securing sponsorships can seem confusing and intimidating. 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